Gold’s Gym - Is It the Gym For You?
Out of the many health clubs out there for you to join, the one that is most familiar to you will normally be the one you gravitate to. After all, if it’s well known, it has to be good right?
Can you name another brand name club that has more familiarity that Gold’s Gym?
Sure, you’ve got 24 Hour Fitness, Life Time Fitness, Bally Total Fitness, as well as women’s only clubs like Curves and Living Well Lady. But seriously, is there another name that rings “fitness” like Gold’s Gym?
With that being said, should your local Gold’s Gym be the recipient of your business?
Maybe, maybe not. And here’s why.
Most people don’t know or
...a home workout gym is either too intimidating or too costly. So, often they instead invest their money in a health club membership not realizing that for the same amount of money (or even less) they can create a very ...
But this is a good thing, right?
In most instances, it is. However, there are over 500 Gold’s Gym franchises in the world. Do you really think that the Gold’s Franchising Center can actually police everyone to make sure that the Gold’s name is being represented properly?
Some owners form the exception and not the rule in the manner in
...escape. Customers in these establishments rarely become content with the service and end up leaving them soon. Moreover, because these health clubs advertise in the budget category the clients they attract have historically been the most hard to maintain. The ...
Of course, most Gold’s Gym franchise holders operate in a well developed manner and will not have anything to do with the practices listed above.
What does this mean to you as the consumer?
Obviously, it means you need to do your homework. Do not assume that just because the name states “Gold’s Gym” on the outside that it actually represents the true embodiment of what Gold’s is supposed to be.
Make sure to do your local Better Business Bureau search and
...significantly higher price tags. What do horsepower ratings mean? Horsepower (h.p.) is a measure of motor power, and runners will want a 1.5 h.p. or higher "continuous duty" rating for their home treadmill, say most retailers. While higher ratings (2.0 ...
Should your research prove fruitful and your local Gold’s passes the initial tests, grab a week pass to test the place out. Beware of any hard sell tactics as these are a dead give away of the customer service level.
All in all, just because the name sound familiar, don’t let that sway your judgment until you’ve done the proper research. After all, you know what they say about assumptions.
Brad Howard is the most prolific health and fitness marketer of this generation. His new book, “Health Club Secrets” is currently being featured in many news stories for it’s groundbreaking information on health
...go about it was full out for as long as they could. 5. They all had personal trainers: None of them had the motivation to do it on their own. While you may be saying right now, that I am ...